Our Story
Growing Up
Growing up, I was always amazed by my Mom's grace. She could walk into a room full of women wearing fine silk saris, but her simple cotton kurta and hand-woven dupatta would catch everyone's eye. It took me years to understand her secret – the quiet confidence that comes from being true to yourself. Mom's wardrobe was full of stories. Each simple piece held memories and joy. She taught me that real elegance isn't about fancy clothes, but how you carry yourself.
"Renu," she'd say with a twinkle in her eye, "your clothes should whisper, not shout."
About ME
When I was 21, I became an air hostess. Flying to many countries, I saw how traditional Indian clothing could be reimagined for the modern world. I noticed Indian women abroad blending cultural elements with contemporary styles. This sparked an idea – to redesign our beautiful traditional wear with a touch of modernism and elegance. During flights, I sketched designs that honored our heritage while embracing current trends. I realized my passion was in creating clothes that bridged the gap between tradition and modernity. So, I decided to stop flying and start my own fashion brand.
IDEA BEHIND ANUKI
That's how Anuki was born. Named after the Sanskrit word for 'grace', our brand transforms traditional Indian clothing into modern, classy pieces. We blend the timeless beauty of Indian craftsmanship with contemporary designs. Our goal is to create outfits that respect our cultural roots while fitting seamlessly into the lives of today's women.
At Anuki, we make clothes that tell stories of both heritage and modernity. We take traditional Indian styles and give them a fresh, elegant twist. Our designs suit all body types and make every woman feel beautiful and confident. We want to help women express their cultural identity in a contemporary way. We believe that when a woman feels good in what she wears, she can do anything. Join us in creating a new era of Indian fashion, where traditional beauty meets modern grace. At Anuki, your clothes will show the world who you are – a woman of tradition and modernity.
Anuki – Where Tradition Meets Modern Elegance.